学院介绍/Introduction

成立于2008年,阿里巴巴商学院由马云先生母校杭州师范大学与阿里巴巴集团共同创建。马云先生出任首任理事长和院长。学院现任院长是曾鸣教授,他同时也是阿里巴巴集团学术委员会主任,前阿里巴巴集团首席战略官。阿里巴巴商学院以致力于数字经济时代商业与管理创新,培养优秀管理人才和创业者为使命,努力成为数字经济时代新商学院的标杆。

Established in 2008, Alibaba Business School is jointly established by Hangzhou Normal University (Mr. Jack Ma's alma mater) and Alibaba Group. Jack Ma is the first chairman and president of the school. The current dean is Professor Zeng Ming,Chairman of the Academic Council and Former Chief Strategy Officer of Alibaba Group. Alibaba Business School is dedicated to promoting business and management innovation in the digital economy era, and follows the mission of cultivating excellence in leaders and entrepreneurs. Our vision is to become the model business school in the digital era.

办学特色/Why Alibaba Business School?

  • 专注于互联网商务:阿里巴巴商学院专注于数字经济时代人才的培养,专业方向集中在互联网相关的电子商务、网络营销、国际商务、物流管理以及大数据分析和智能商务等。

    Digital Business: Alibaba Business School is dedicated to cultivating digital talent, with the majors focusing on: eCommerce, online marketing, international business, logistics management, big data analysis, and smart business.

  • 校企合作办学:阿里巴巴商学院和阿里巴巴集团共同建设、共同管理整个学院,并在最大程度上做到学校和企业资源共享,使学生收获最前沿的互联网知识。

    Collaborative Partnership: The Alibaba Business School and Alibaba Group partnership management enable sharing of knowledge and resources; leveraging trust and leadership with the most cutting-edged Internet information with faculty, staff and students.

  • 理论与实践并重:理论探索与产业发展紧密结合,学生学习与实践同步。并建立了进阶式创新创业平台。学生在校期间利用所学知识进行互联网创业的案例非常普遍。

    Combination of theory and practice: Practical procedures and the exploration of theory closely follow the development of industry trends with students’ learning. The school provides advanced tools and innovation on an entrepreneurship platform for students who frequent apply their knowledge to create their own online platform within the school.

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核心课程/Core Courses

核心课程:经济学原理、管理学、国际贸易理论与实务、数字经济生态体系、跨境电商平台运营、跨境电商创业、网页设计、网络营销、国际营销、国际物流、消费者行为学、智能商业导论、智能商业决策、市场调研与预测、公司金融、网络金融、国际金融。

Core Courses:Principles of Economics, Management, International Trade Theory and Practice, Digital Economy Ecosystems, Cross-border eCommerce Platform Operations, Cross-border eCommerce Entrepreneurship, Web Design, Internet Marketing, International Marketing, International Logistics, Consumer Behavior, Smart Business Introduction, Intelligent Business Decisions, Market Research and Forecasting, Corporate Finance, Internet Finance, International Finance

走进阿里巴巴商学院/About Alibaba Business School