• International Business (Cross Border eCommerce)

     Undergraduate Training Program

    For International Students


    I. Training Objectives

    The program develops students’ international vision [Goal 1] and Internet thinking [Goal 2], to have a solid command of international business theory, competencies of English-Chinese bilingual application, eCommerce practice and applications [Goal 3], and ability of innovation and entrepreneurship [Goal 4], to adapt to the trend of economic globalization and cross-border eCommerce development and the needs of regional economic development [Goal 5], and to be able to engage in not only foreign economic and trade management in government departments but also in international trade, international investment or cross-border eCommerce related work in enterprises, as well as to be international applied talents with high-quality in the field of digital economy [Goal 6].

    II. Graduation Requirements

    By learning the basic theories and knowledge of Management, Economics, International Trade, Cross-border eCommerce and etc., and receiving systematic Internet thinking and international business training, students will have the preliminary ability to engage in international trade, international finance, international logistics, cross-border eCommerce and other businesses.

    Graduates should acquire the following knowledge, abilities and qualities through academic study:

    1. Specialized Knowledge. Students should master the elementary theories of Economic Management, and have solid elementary knowledge of International Trade, International Finance, International Logistics and Cross-border eCommerce; students should grasp the frontier of international business theory and practice development; students should be familiar with international economic and trade systems and practices; students should master Chinese, English and computer application knowledge; students should have the basic knowledge and accomplishment in humanities, social sciences and natural sciences.

    2. Practice and Application Ability. Students should be equipped with market sensitivity while possessing the capability of practice and application in international trade, international finance, cross-border eCommerce and international enterprise management.

    3. Internationalization and Modernization. Students should develop diversified global communication skills, computer application and business data analysis ability, and be capable of intercultural communication and modernization work.

    4. Problem Analysis. Students should understand the relevant theories of different branches of international business, pay attention to the development of the discipline, and can use innovative methods to acquire knowledge, analyze and solve business problems, and draw effective conclusions.

    5. Humanities Quality: Students should have the qualities of international vision, entrepreneurial spirit, social responsibility, humanistic care, and citizen awareness.

    III. “Training Objectives-Graduation Requirements” and “Graduation Requirements-Curriculum System” Correspondence Matrix

    1. “Training Objectives-Graduation Requirements”

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    Note: Mark the appropriate column with “●”.

    2. “Graduation Requirements-Curriculum System” Correspondence Matrix

    (Identified by relevance, the degree of relevance between the course and a certain graduation requirement is qualitatively estimated according to the strength of the course’s satisfaction of the corresponding graduation requirement, H: Indicates high correlation; M: Indicates medium correlation; L: Indicates low correlation.)

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    IV. Fundamental Subject Platform Courses and Professional Core Courses

    1. Fundamental Subjects Platform Courses

    Principles of Economics, Introductory of Digital Economy, Theory of International Trade, Management

    2. Professional Core Courses

    The practice of International Trade, International Marketing, E-Marketing, Application of Statistical Analysis, Network Retail, Web Design, Case Study of E-commerce, Academic Writing and Presentation, Corporate Finance, International Trade Laws, Consumer Behavior, Human Resources Management, International Business Negotiation, Strategy Management, Supply Chain and Logistics Management, Photography, Animation and Design, Cross-border eCommerce Operation, Innovation Management and Business Model Design

    V. Professional Admission and Graduation Standard

    This program is for international undergraduates only, not open for a major switch or minor degrees.

    VI. Length of Schooling and Degree

    The basic length of study of this major is four years. The maximum is not more than six years. The Bachelor of Management degree will be conferred after completing all credits and scoring at least 180 points (including 180 points) on the Chinese Proficiency Test (HSK).

    VII. Minimum Graduation Credits and Class Hours

    The minimum graduation credit is 160 credits and students must complete 2,560 class hours.

    VIII. Course Structure, Curriculum and Distribution of Credits

    1. Course Structure

    The course structure consists of ideological education courses and professional courses: Ideological education courses include: Orientation, Chinese language, Overview of China, China Road and China Model, as well as Social Project.

    Professional Courses include Fundamental subject platform courses and core professional courses.

    Table 1: Course Structure

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    2. Curriculum and Distribution of Credits

    Table 2: Ideological Education Curriculum and Credit Distribution

    2. 1. Ideological Education Required Courses: 40 Credits

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    Table 3: Professional Courses Curriculum and Credit Distribution

    1. Fundamental Subjects Platform Courses: 20 Credits

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     2. Professional Core Courses: 70 Credits

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    Table 4: Internship and Practice Setup and Credit Distribution

    1.  Internship and Practice: 30 Credits

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    Note: 1. All courses in this program are delivered in English.

               2. Admission courses, graduation courses, minoring in courses, leave a checkmark ().